What is Digital Signage?
Digital signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays or projected images) can be found in public and private environments, such as retail stores and corporate buildings.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called “digital out of home” or abbreviated as DOOH.
The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience, even interactively. Digital signage can offer superior return on investment compared to temporary and/or promotional signs made from other substrates.
Tags: About me
Clear Channel plans first screens in U.S. bus shelters
by SCREENS.tv staff
Clear Channel Outdoor in the U.S. is continuing to roll out digital billboards this year, as well as introducing screens in bus shelters for the first time.
The outdoor owner plans to install 120 more digital billboards across 33 markets, despite the opposition that they have faced in many jurisdictions and the pull-back in capital expenditure by many out-of-home media owners.
It is also expected to begin placing video screens in bus shelters, starting with San Francisco and Washington, DC, in what is believed to be a U.S. first.
And it will add digital out-of-home displays to its advertising inventory in airports including Denver and Chicago.
http://www.clearchanneloutdoor.com
NEC says narrow screen will fit on pillars and shelves
by SCREENS.tv staff
NEC Display Solutions hopes to reach the parts that other screen vendors cannot reach with an unusual elongated new LCD.
The 43-inch display, the X431BT, can be used in portrait or landscape modes “on pillars, on shelves or in a host of other areas that, due to their spatial limitations, have been virtually impossible to use before”, the firm says.
.
NEC also says the unit could replace “the small display panels showing departure or arrival times directly above train platforms or at bus stops”, providing better image quality.
With 1920×480 resolution, the display has brightness of 700 candela per square metre and a 3000:1 contrast ratio. UK pricing is about £3000 ($4500).
Snap, Eyemagnet start rollout to 1000 U.S. gyms
by SCREENS.tv staff
U.S. franchised gym chain Snap Fitness this month begins rolling out a digital out-of-home screen network to more than 1000 health clubs across the country.
Snap Fitness’s partner in the venture is Eyemagnet Media, the San Francisco-headquartered subsidiary of New Zealand software firm Eyemagnet, whose technology will drive the network. The pair are terming their venture SFI Digital Media.
The new network will be installed in all of Snap Fitness’s U.S. locations across 44 states, starting in major conurbations.
“Fitness centres continue to be a strong focus for Eyemagnet Media due to the gym member’s engagement, demographic, and long dwell times,” said Paul Treacy, Eyemagnet Media’s CEO.
Advertising sales will be handled by Eyemagnet Media along with unnamed partners and DOOH aggregators.
Other Eyemagnet rollouts have included TAF TV, a network intended for more than 200 U.S. branches of footwear retailer The Athlete’s Foot, as well as screens in U.S. branches of Golds Gym and on Caio Industries buses in Sao Paulo, Brazil. Advertising on many of its installations is sold through its Sports & Fitness Interactive operation.
Snap, meanwhile, has sold gym franchises in Australia, Canada, India and Mexico as well as the U.S.
http://www.eyemagnet.com
http://www.sfinteractive.tv